Marketing Strategy & Insights Manager (Data Scientist preferred) - Remote - PS3154

Marketing Strategy & Insights Manager (Data Scientist preferred) ? Remote - PS3154
Location: Richmond, Virginia, United States
Field: Marketing
Requisition #: PS3154
Post Date: Mar 14, 2018
_Your Talent. Our Vision._ At Anthem, Inc., it?s a powerful combination, and the foundation upon which we?re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care .
This is an exceptional opportunity to do innovative work that means more to you and those we serve atone of America's leading health benefits companies and a Fortune Top 50 Company.
_Are you a motivated and energized individual with a passion to change the healthcare industry for the better? Are you data driven?_ _Do you enjoy performing advanced analytics to help drive business decisions and outcomes?_ _If the answer is yes, then this could be the next step in your career!_
Marketing Strategy & Insights Manager
Location: Any US Location
Our Team
We are the Market Strategy and Insights Team , Anthem?s centralized market research unit responsible for spearheading insights that fuel growth for Anthem. Our team is seeking a ?data scientist? to join the team who has experience in the health care or health insurance industry.
The incumbent will work in a matrix organization across all U.S. time zones, contributing and sometimes leading cross functional insight project teams. The role will report to the Marketing Strategy and Insights Director.
In this position, you will work closely with Market Strategy and Insights team members and other data analytic teams to merge survey and administrative data and use these datasets to conduct advanced analyses for the assessment of business opportunities and guide organizational decision making. Using techniques such as logistic regression, segmentation, and CHAID analyses you will predict customer behavior, identify product and marketing opportunities, and forecast effects of product changes while accounting for the complexities of healthcare markets.
You will be responsible for gathering data throughout disparate administrative systems for analysis and insights presentation to team members and internal business partners. This role will serve as a bridge between the market research team, other analytic teams, and IT. This position will manage concurrent projects while monitoring progress against the research schedule. Although not required, experience with a research supplier as a data/marketing scientist and/or with a company doing data integration/appends within the marketing research team is highly valued.
You will be responsible for managing the development, execution and use of timely, actionable market and customer information to help grow the business, transform the customer experience, and retain profitable membership for all company brands and business. Primary duties to include, but are not limited to:
+ Acts as a partner in business planning process at the business unit and enterprise level.
+ Leverages customer and market information to proactively identify and assess new business opportunities to create customer value and profitably grow the business.
+ Integrates and organizes information from multiple sources including but not limited to customer insights, to form a complete picture of customers, markets, and growth opportunities.
+ Participates in developing integrated marketing and product strategies designed to meet the organization?s strategic goals and drive the change towards a market-driven business.
+ Identifies core strategic imperatives for success and defines compelling initiatives that drive growth, are strategically aligned, and are measurable.
+ Analyzes and interprets qualitative and quantitative data.
+ Designs data collection tools and works with vendors to collect data, analyze qualitative and quantitative data.
+ Determines sources of secondary data, including pre-existing primary research, and retrieves and analyzes data.
+ Will serve as SME for advance data analytics. May mentor and oversee work of market research analysts.
Requires a BA/BS degree; 5 years of experience in business development, strategic marketing, and/or marketing research and strategy with proven ability to develop business transformation strategies based on market- and customer-centric information and analysis; or any combination of education and experience, which would provide an equivalent background. Master?s degree preferred. Industry experience in consumer focused industries such as financial, pharmaceuticals,and health insurance or health-related industries preferred. Must be able to travel 20%.
Additional qualifications include:
+ 5+ years? experience in an analytics role or equivalent.
+ B.S. in economics, applied math, statistics or another quantitative field; M.S. a plus.
+ Intermediate level understanding of common data structures and supporting algorithms (i.e., a 200 level course in computer science).
+ Advanced level understanding of applied statistics and predictive analytic techniques (i.e., a 400 level undergraduate course or a first year graduate course). This can be either academic or learned in practice (industry, sciences research, etc.).
+ Excellent communication and interpersonal skills
+ Experience and skill in research strategy and design
+ Data analytic software, such as SPSS, skills
+ General computer skills, must have solid working knowledge of Microsoft Office.
_Anthem, Inc. is ranked as one of America?s Most Admired Companies among health insurers by Fortune magazine and is a 2017 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran._

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